Found footage had been seen in film before, even as far back as the 1980s, yet never before had it been so prominently used as the central vehicle for the film’s narrative. The original The Blair Witch Project was a landmark film in the horror genre. Having had obsessed about Heather’s disappearance for years, James gathers together a group of his friends in order to investigate those same woods in the hopes of finding out what happened to his sister. James Donahue ( James Allen McCune) is the brother of Heather, who was one of the three that disappeared in the Black Hills Forrest while investigating the Blair Witch legend. The Blair Witch Projectīlair Witch takes place 20 years after the events of the original film. One has to wonder, after all, whether it justifies its own existence. Unfortunately, as is the case with the current Blair Witch, even a secret marketing scheme hasn’t contributed to the film’s success, either in terms of box office or overall reception. Alternately, if the sequel was announced more in advance, it would give people time to question whether or not the film is really worth looking forward to. The idea seems to be that, when audiences don’t expect a sequel to the original film, the sudden elevated hype that results when the film’s true content is revealed propels fans to see it in droves. In similar fashion, Blair Witch, the sequel to 1999’s seminal horror The Blair Witc h Project, was originally filmed under the fake title “The Woods” so as to hide its true intentions. Earlier this year, a sequel to the film Cloverfield came out, called 10 Cloverfield Lane, yet nobody knew it was a sequel until a couple months before its premiere.
The idea of the “secret sequel” seems to be a new marketing scheme in horror cinema as of late.
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